Marketing Operating Model & Enablement
Make it easier for good work to move forward.
Your team brings the expertise. But getting work from an idea to delivery can still mean unclear ownership, competing priorities, and decisions that keep coming back around.
We help healthcare marketing teams create a clearer way to work together. From how requests enter to how plans take shape, decisions get made, and work changes hands, we connect the people and processes that make delivery possible.
Does this sound familiar?
Everyone is involved. Ownership is still unclear.
Responsibilities overlap, decisions stall, and people aren’t sure where their role ends or someone else’s begins.
01
The right people enter the conversation too late.
A plan is already taking shape when another team surfaces a requirement, dependency, or perspective that changes the approach.
02
You have processes and tools. Work still finds a way around them.
Requests arrive through different channels, priorities compete, and meetings become the place to untangle what should happen next.
03
A clear path from strategy to execution
We help define the full project and campaign lifecycle: what needs to happen at each stage, who needs to contribute, and which decisions allow the work to move forward.
Frame the work
Establish the purpose, goals, scope, and accountable owner. Give teams a shared starting point before requests become a collection of disconnected tactics.
Build the strategic foundation
Bring together audience needs, organizational priorities, relevant insights, and measures of success. Clarify the questions and constraints that need to shape the approach.
Develop an integrated plan
Bring the right functions together to shape channel recommendations, responsibilities, dependencies, and timing. Connect their contributions into a shared plan before moving into detailed production.
Brief, deliver, and learn
Translate the plan into actionable briefs and coordinated execution. Define review and approval points, handoffs, and performance discussions so teams can keep learning and adjusting.
How we make it work
Clarify roles and decision-making
Use role maps, Venn diagrams, RACI, and workflow diagrams to work through shared responsibilities, gaps, and overlaps. Make it clear who leads, contributes, approves, and helps resolve issues at each stage.
Design purposeful cross-functional collaboration
Shape pods or working groups around the work, with clear participation, responsibilities, and decision authority. Establish when teams need to plan together, when specialists need to contribute, and when an issue needs leadership attention.
Connect priorities, capacity, and workflow
Define how requests enter, how priorities are weighed, and how work moves through the lifecycle. Tailor the approach for larger strategic initiatives and ongoing needs, with visibility into dependencies and capacity constraints.
Equip teams to put it into practice
Develop usable planning templates, briefs, approval paths, and working guidance. Apply the model to real work, help align work-management tools, and refine the approach through team feedback and leadership reinforcement.
What you leave with
A shared view of responsibilities, clearer decision and handoff paths, practical planning tools, and an approach for putting the model into use. Built around your team’s reality and designed to evolve with it.