Marketing Team Assessment & Design
Build the team your strategy needs.
Your marketing responsibilities have grown. Has your team’s structure kept pace?
We help healthcare marketing leaders understand their team’s strengths, identify missing capabilities, and make informed decisions about roles, development, and resources. Through assessment, relevant benchmarking, and practical recommendations, we connect the team you have today with the work your organization needs next.
Does this sound familiar?
Everyone is stretched, but another hire isn’t an obvious answer.
You need to understand whether the issue is skills, capacity, unclear responsibilities, or how the work gets done.
01
Your priorities have changed. Your roles haven’t.
New channels, technology, and expectations have added responsibilities without a clear plan for who should own them.
02
You need to make the case for change.
Leadership needs more than “we need more people.” You need a clear explanation of what’s missing, why it matters, and what to address first.
03
How we help
Understand the team beyond the org chart
We bring together stakeholder conversations, skills surveys, job descriptions, and examples of actual work to understand current responsibilities, strengths, and gaps. We explore where formal roles match day-to-day expectations and where they don’t, validating findings rather than treating a survey score or job title as the full picture.
Assess skills, depth, and coverage
Having a skill represented on the team doesn’t always mean there is enough expertise or capacity to support the work. We examine the proficiency different responsibilities require, where knowledge is concentrated, and where coverage is thin. That helps distinguish development opportunities from gaps that call for different expertise, additional support, or clearer ownership.
Recommend the functions and roles you need
We connect findings to your organization’s priorities and bring in relevant healthcare benchmarks. We identify functions to add or strengthen, responsibilities to clarify, and options for organizing the team. Recommendations reflect your needs and constraints, rather than simply copying another organization’s structure.
Create a practical path forward
We translate the assessment into priorities leaders can act on: what to develop within the existing team, where additional resources may be needed, and which changes should come first. We explain the reasoning and trade-offs so you can make a clear case for investment and sequence changes realistically.
What you leave with
A clear assessment of team strengths and gaps, recommendations for capabilities and roles, development priorities, and a phased approach to staffing and structure.